It’s been a tricky few days for Populus, the ultra-cool research organisation. Once the Tories’ favourite pollster, Populus has long enjoyed the patronage of Fleet Street’s most prestigious client, the Times. But no longer. The Thunderer is about to sever the link and cut a new deal with deadly rivals YouGov.
Disagree with half of it, enjoy reading all of it
TRY A MONTH FREE
Our magazine articles are for subscribers only. Try a month of Britain’s best writing, absolutely free.
Already a subscriber? Log in
Comments
Join the debate, free for a month
Be part of the conversation with other Spectator readers by getting your first month free.
UNLOCK ACCESS Try a month freeAlready a subscriber? Log in