Given the Tories’ current woes with everything from parties to ferries, surely now is the chance for the long-awaited Labour revival? Keir Starmer has been talking a good game recently but polls still show the two main parties in close contention. To aid his chances in the upcoming local elections, the Labour leader has unveiled a new slogan: ‘On your side’ – a battlecry that will echo down the ages like Ed Miliband’s ‘Better Plan for a Better Future’ and Gordon Brown’s ‘A future fair for all.’

Reading the latest PR speak from party HQ, Mr S was struck by a sudden realisation. For Keir Starmer’s latest effort appears to be the sixth separate slogan championed by the Labour leader since his election less than two years ago. He also seems to have done a ‘relaunch’ of his leadership on at least half-a-dozen occasions. This does of course beg the question: how good can a leader be if he needs a reset every four months?

Starmer was elected in April 2020, having run on the label of ‘Another future is possible.’