Steerpike Steerpike

Starmer and the Johnsons clash over Peppa Pig

(Photos: Getty / Peppa Pig)

There’s a spectre haunting British politics: the spectre of Peppa Pig. It seems the fictitious children’s character has become the new fault line in Westminster, following Boris Johnson’s lauding of the pink porker at the CBI conference.

Seeking clear blue water between himself and the Tories, Sir Keir Starmer has used an interview in today’s Times to attack the theme park centred around the animated animal, declaring:

‘I have been to Peppa Pig World, of course I have. It’s dreadful.’

Given Sir Keir’s clear-out of the last of the Corbynites, his views on Trots are well known but it’s a far cry from Labour leaders of old. Party spin-doctors famously tried to get the popular children’s TV character to endorse Gordon Brown at a 2010 election rally. Such ham-fisted entreaties failed and Labour lost that contest.

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