Here’s a tip: when travelling to St Moritz, it’s best not to mention the name of your final destination to the airport porters, drivers or waiters that you encounter on your journey there. Such a slip, as I discovered, will only lead to disappointment when you come to leave a tip (however generous the amount may be).
Once the star of Switzerland’s winter tourism, St Moritz is the original alpine resort, offering ski holidays to the super-rich since 1864. But in recent decades the town’s sparkle has begun to fade, as it now has to compete with the likes of Klosters and Gstaad for the custom of royals, oligarchs and glitterati in the market for a champagne-fuelled snow break.
It has to be said that there aren’t many signs of hardship on show in the town, which boasts more designer shops per square metre than fondue restaurants.
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