Spectator competition: the Lion, the Witch and the Ikea Wardrobe (plus: take a poem in a new direction)

The latest challenge was all about writers selling their souls to the corporate giants. Competitors were asked to recast a well-known scene from literature to reflect the fact that its author has signed a sponsorship deal with a well-known brand. Frank McDonald fancied that Coleridge had taken Highland Spring’s shilling:

Water, water everywhere And still our throats did sting. Water, water everywhere But none was Highland Spring.

Elsewhere in the entry the Mad Hatter’s Tea Party provided the perfect platform for Mr Kipling; Sydney Carton’s execution was the ideal shop window for both Sabatier and Brooks of Sheffield; and Lady Macbeth cracked open the Wet-Ones with gusto. Honourable mentions also go to Vanessa Walker (‘It is a truth universally acknowledged, that a single man in possession of a Mastercard must be in want of a wife’) and Josh Ekroy (Is this a classic double-edged Wilkinson/ I see before me, the easy-to-use/ handle toward my hand?…’).