Kate Chisholm

Sounds investment

Plus: why, in Urdu, the liver (and not the heart) is the location of the deepest feelings

issue 03 November 2018

You may have noticed that BBC iPlayer (for radio programmes) has been replaced this week with the new BBC Sounds platform. Instead of simply finding your favourite programmes on playback, BBC Sounds will offer you the chance to personalise your listening, discover programmes recommended ‘just for you’, catch up with the latest podcasts. On Monday, James Purnell, director of radio and education at the BBC, talked up the new venture with Martha Kearney on the Today programme. ‘All of BBC audio will be at your fingertips,’ he promised. ‘We will do the hard work of getting the right programmes to you at the right time.’

‘Won’t this involve taking money away from existing budgets?’ asked Kearney, concerned that ‘live’ radio will miss out in this drive to create more online-only content. The director assured her that BBC Sounds ‘will be something that benefits everyone’, with its podcasts and music mixes, personalised content and easy accessibility.

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