Imagine that you have stepped back in time to the 1970s. Feminists are out on the streets of London protesting against the Miss World competitions. There you meet a sleazy men’s magazine publisher who tells you he has a new idea for getting women to show men their breasts. He’s not going to offer them money or fame like Playboy or Penthouse. No, he’s going to get them to take off their tops in the name of women’s liberation. ‘I have seen the future of feminism,’ he tells you, ‘and it has great tits!’
Naturally you think: this man is insane! Surely no woman would fall for that? Wrong. Not only did they, but the link between showing your breasts and serving the feminist cause didn’t come from men but from women themselves! How’s that for insane?
I call it flaunt-it feminism. A key moment in its history was the founding of Femen — a radical feminist protest group of ‘brave topless female activists’ created in the Ukraine in 2008.
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