Ed West Ed West

Someone rid us of the awful slogan: ‘hardworking families’

This is a message to any politician out there thinking of using the phrase ‘hardworking families’ or ‘hardworking people’ – I will look for you, I will find you, and I will kill you.

A day does not go by without a Tory politician using this highly irritating slogan, especially in the regular spam emails I get from the party. The latest occurrence happened today with the energy minister telling WATO that ‘We are determined to protect hard-working families from fuel bill rises’.

I must be out of touch with public opinion, as usual, and this idea must resonate with people in general, because otherwise the media-obsessed Tories wouldn’t repeat it like a mantra.

It mainly annoys me because, although Britain has a problem with unemployment, it also has a problem with over-employment; lots of people work too much and live too little, and I don’t see why this should be glorified.

Comments

Join the debate for just $5 for 3 months

Be part of the conversation with other Spectator readers by getting your first three months for $5.

Already a subscriber? Log in