Snowflakes in the workplace

Last week I was asked to give a talk about generation snowflake. This was at a breakfast organised by a recruitment company called GTI Solutions and the idea was that I would provide an urban anthropologist’s take on this new tribe for the benefit of their corporate clients, most of whom are thinking about how to recruit them and, once they’ve got them, how to keep them happy. This has given me an idea about a new consultancy service I could provide.

The main challenge thrown up by employing these new graduates, it seems to me, is that they won’t be particularly good at communicating with members of other generations in the workplace. One of the hallmarks of the ‘me, me, me generation’ is that they’re marooned in a kind of no man’s land between adolescence and adulthood. I say ‘no man’s land’, but perhaps ‘safe space’ is a better description because they clearly like being there.