Sixteen times Starmer relaunched his leadership

He’s back and this time he’s got a pledge card. Sir Keir is out this morning in Essex, outlining the bold, dynamic first steps he would take if he wins the next election. Among his exciting new pledges includes a forensic policy to ‘deliver economic stability’ and, er, ‘cut NHS waiting times.’ Truly, riveting stuff. Unfortunately, it’s not the first time that Captain Charisma has relaunched his leadership since his election in April 2020 – as a cursory look below will show….

1. September 2020 – Sir Keir uses a ‘new leadership’ slogan to try and relaunch his party – replacing the ‘under new management’ phrase he had been using since July. 

2. January 2021 – Another speech and another new slogan as Starmer debuts ‘Secure, Protect, Rebuild’ in the middle of lockdown.

3. February 2021 – In a move to ‘assuage growing criticism of his leadership’ (ouch), Keir launches his ‘New Chapter for Britain’ with a ‘major policy blitz’ to ‘assuage growing criticism of his leadership’. This