Lloyd Evans Lloyd Evans

Sir Keir’s problem? He lacks the Saatchi & Saatchi touch

(Parliament TV)

Today the prime minister tried out his ‘spoonful of sugar’ routine. Boris has decided that no political problem exists that can’t be solved with a dose of bonhomie, a chorus of ‘build, build, build’, and a £600 billion bung to rocket-boost the economy. This ramshackle strategy was all he brought to PMQs. Against him Sir Keir Starmer was keen to display his world-class mastery of detail. The king of the quibblers was on top form. At least by his own standards.

His goal was to blame the PM for the heatwave that recently brought thousands of super-spreaders to Bournemouth beach. Having sleuthed his way through Boris’s recent utterances he found a phrase, ‘show some guts’, issued to authorities in seaside towns. He tried to link this to the impromptu Bournemouth beach-party.

‘Does he regret being so flippant?’ said Sir Keir. He pronounced ‘flippant’ as if it were a career-terminating scandal to make an error of tone.

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