Sign in haste, repent at leisure: Sky Talk hikes prices

You know the feeling. Your head is turned by a good-looking broadband and phone deal but, after a while, things change. You belatedly discover the superficially attractive package included some unappealing habits, like the tendency to ‘review pricing from time to time’.

And so the honeymoon would seem to be over for Sky Talk customers lured to switch from other providers by once keener call rates.

Some existing Sky Talk customers – Sky won’t say how many – have been told their bills are going up by inflation-busting proportions from April. Line rental and calls to UK landlines are both rising by around 9 per cent from £17.40 to £18.99 a month and 11.5p/min to 12.54p/min respectively. In a move likely to punish home-workers, daytime calls to mobiles will jump by a massive 68 per cent from 11.5p/min to 19.35p/min.

Sky said: ‘The changes we are making reflect our ongoing investment in our on-screen line-up, technology and customer service.’