Hugo Rifkind Hugo Rifkind

Shared opinion | 1 November 2008

The real BBC scandal is that John Prescott<br /> has been allowed to talk about class

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Why Jaguar’s rebrand is doomed

Jaguar’s disastrous makeover has left many people wondering if it isn’t April Fool’s Day. It’s not, of course. After 89 years of success with pale, stale males, Jaguar – which is relaunching as an electric-only brand – has decided a new clientele is in order. Jaguar is gambling on attracting a younger, urban Progressive customer

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