Grant Shapps’ latest broadside against Labour shows how keen the Tories are to frame the next election not as a referendum on their performance in government but as a choice between them and Labour. Shapps wants voters to think about the fact that the alternative to David Cameron as Prime Minister is ‘Miliband and Balls’ driving up Downing Street before they cast their ballots.
The Tory Chairman’s speech, due to be delivered at Policy Exchange this morning, also shows where the Tories think Labour are vulnerable. Tellingly, he talks about ‘Miliband and Balls’ rather than just Miliband; the Tories believe that Balls’ presence is a reminder to voters of the links between the current Labour leadership and the Brown era.
There are also attacks on what the Tories believe to be the trinity of Labour weaknesses: the economy, welfare and immigration.
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