Nick Cohen Nick Cohen

Servants of the super-rich

London’s greatest growth industry is catering to foreign plutocrats — and someone sent us its trade directory

Getty Images | Shutterstock | iStock | Alamy 
issue 16 May 2015

‘Let me tell you about the very rich,’ said F. Scott Fitzgerald. ‘They are different from you and me.’ Indeed they are. They can afford to live in London.

Just how different became clear when The Spear’s 500 — ‘the essential guide to the top private client advisers’ — landed at the office. (We assume Spear’s sent it by mistake. We write for love here at The Spectator, and would be insulted if the editor offered us anything so vulgar as money.)

Still I was glad to read it. Spear’s paints the best portrait I have seen of a world beyond our means and comprehension. Do you have a starstruck child you wish to impress? One Lady Cosima Somerset of Concierge London boasts how she arranged a ‘chance’ encounter between a famous actress and a client to ‘wow’ his 12-year-old daughter. Or maybe you want a party that would make Fitzgerald’s Gatsby gasp.

Comments

Join the debate for just $5 for 3 months

Be part of the conversation with other Spectator readers by getting your first three months for $5.

Already a subscriber? Log in