Martin Vander Weyer Martin Vander Weyer

Scrapping RBS’s toxic brand should be a step towards a final break-up

Also in Any Other Business: the curse of the acronym, Mike Ashley and BHS, and the other Ranieri

issue 07 May 2016

Royal Bank of Scotland is at last about to dump the ‘RBS’ logotype promoted by its fallen chieftain Fred Goodwin, who thought ‘Scotland’ too parochial for a bank with global ambitions, though he was famously keen on royal connections. The wonder is that this decision has taken seven-and-a-half years since the bank was saved by £46 billion of taxpayers’ money.I suppose Goodwin’s successors, now led by Ross McEwan, have had too many other fires to fight, what with losses piling upon losses (first-quarter results twice as bad as last year’s), delays in the spin-off of the Williams & Glyn subsidiary, computer problems, and a looming scandal in the Swiss branch of Coutts, the group’s wealth arm.

But it was ever thus in large banking groups, and recognition that the parent brand was terminally tainted — while those of subsidiaries such as NatWest and Ulster Bank were still capable of rehabilitation — should have come much sooner.

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