Last night’s Super Bowl advertising gives an interesting insight into the ongoing gun debate following the Newtown shooting in December. Super Bowl adverts have become a phenomenon in their own right, generating as much interest and discussion as the game itself – with a 30-second slot during yesterday’s game costing up to $4 million. At that price most advertising slots are only bought by large multinationals.
Yet, a campaign group called ‘Mayors Against Illegal Guns’ took the opportunity to make the case for tightening background checks on gun owners. The advert can be seen here:
Most popular
Michael Gove
‘I’m a new kind of Christian’: Jordan Peterson on faith, family and the future of the right
Adverts with a political dimension are usually rejected during the Super Bowl, although an anti-abortion advert sponsored by the Christian charity ‘Focus on the Family’ was aired during the 2010 final.
Yesterday’s advert was sharply pointed at the political classes.
Comments
Join the debate for just $5 for 3 months
Be part of the conversation with other Spectator readers by getting your first three months for $5.
UNLOCK ACCESS Just $5 for 3 monthsAlready a subscriber? Log in