The Spectator’s sales figures are out today, and our rise continues. The website’s traffic is up a remarkable 50 per cent year-on-year to 1.8 million monthly unique users and over 4.5 million pageviews. But the rise in digital is not coming at the expense of print sales, which are also rising – our sales in the UK are up 4pc over the last year – which, in a market down 4pc, is not bad going. Our print subscriptions stand at a five-year high and are rising all the time.
So reports about the death of print have been exaggerated. A print magazine has inimitable advantages – you can’t curl up in the bath with an iPad. And I’d say the same about reports about the death of the blog – since Isabel Hardman became editor of Coffee House, its traffic has more than doubled. And it’s introducing people to The Spectator who might not otherwise have come across it – click on some of the links on the right and you find the best-written, most varied and original writing to be found in any weekly.
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