The Spectator magazine has recorded its highest-ever sales. The audited ABC average circulation for the first half of this year was almost 77,000 — a weekly average of 76,952 to be exact — the highest ever sale in the magazine’s 180-year history and the 12th consecutive half-year increase.
Circulation is now 5% up on the first half of 2007. Of particular importance to advertisers, both ‘paid-for’ elements sales were up over the same period last year, with newsstand sales up 4% and subscriptions up almost 6%. The total ‘actively purchased’ copies in the UK increased by 7.4%.
Spectator magazine sales have continued to grow despite a huge increase in traffic to its website. Spectator.co.uk has consistently grown since it re-launch last autumn: average figures for January-June were 182,000 unique users and 1.5million page impressions –an impressive increase of 138% in unique users and 125% in page impressions on the same period last year.
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