Oh dear. Just when Sadiq Khan may have thought he could finally claim victory over the Ulez scheme he rammed through in London last year, his pet project appears to have landed him in hot water yet again.
The London Mayor has been scolded by the Advertising Standards Agency (ASA) after Transport for London (TfL), which runs Ulez, ruled its advertising material for the scheme ‘misleading’. The ASA told off TfL, saying that in future it must make sure it can back up any claims it makes in marketing with evidence. Ouch.
The advertising body took issue with three claims TfL made in advertising materials before Ulez was expanded last summer. One radio advert claimed that ‘one of the most polluted places in London is inside your car’. The ASA picked apart the statement, saying TfL had failed to provide any evidence to back up this quite specific claim.
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