Simon Heffer

Sack them

The only way of saving serious money is to fire people, says Simon Heffer; but the supposedly Thatcherite Tories are too timid to advocate such a move

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Why Jaguar’s rebrand is doomed

Jaguar’s disastrous makeover has left many people wondering if it isn’t April Fool’s Day. It’s not, of course. After 89 years of success with pale, stale males, Jaguar – which is relaunching as an electric-only brand – has decided a new clientele is in order. Jaguar is gambling on attracting a younger, urban Progressive customer

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