Rory Sutherland Rory Sutherland

S&M&B&Q: Why aren’t there sex-and-shopping novels for men?

Like sexual behaviour, shopping behaviour is unbelievably strange

issue 08 November 2014

I never got beyond page 20 in Fifty Shades of Grey. No one got shot in the first chapter, and there were more than four characters, so I rapidly found the plot confusing. In any case, I am averse to physical pain in any form (if I were to engage in BDSM activities, my secret codeword would be ‘ouch’) so it wasn’t really my thing. But the book does leave us with one literary Everest still to be conquered: if someone can write a pornographic novel for women, is there a similar fortune to be made writing a sex-and-shopping book for men?

So that’s my plan for retirement. To write a novel for blokes where graphic scenes of deviant sexual activity are interspersed with practical, time-saving trips to Argos and B&Q. The handy thing about this is that, rather than having to construct painstaking descriptions of square-jawed characters negotiating to buy large diamonds in the cobbled streets of Antwerp, you can simply cut and paste most of it:

After he woke up, he showered and went online to reserve a Stanley FatMax FME811K Angle Grinder.

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