Melinda Hughes

Rum deal: the fight to save Trader Vic’s

Why is this historic cocktail bar being evicted after 60 years?

  • From Spectator Life
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I have just been proposed to in a somewhat slatternly tiki bar in Mayfair. Not just any tiki bar, but Trader Vic’s, the Polynesian-themed restaurant and lounge underneath the London Hilton on Park Lane. Approaching its 60th anniversary, the bar has seen better days, but for historical purposes my partner of 12 years decided that this dimly lit den would be the location for the proposal of a lifetime. Then wouldn’t you know it – just two weeks later I discover that this cavern of delight where I spent many birthdays is being evicted and will close on 31 December.

Trader Vic’s began in the 1950s, when Victor Jules Bergeron Jr. (Trader Vic himself) teamed up with Western Hotels in the US to turn his already popular tropical-themed bar and restaurant into a franchise. Needing more capital to expand, he partnered with Hilton Hotels, opening the first venue to carry the Trader Vic’s name in California’s Beverly Hilton in 1955.

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