Rory Sutherland Rory Sutherland

Rory Sutherland: How to improve journey times without HS2

Just give me £500,000 and a roomful of software coders

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issue 09 November 2013

I am still waiting for someone to refute my argument that it would be possible to reduce the journey time between London and Manchester or Birmingham for many rail passengers by between 20 and 40 minutes — and to improve effective capacity — at about 0.001 per cent of the cost of HS2. This would be done simply using software, not hardware.

Last Thursday I travelled to Manchester to give a talk in the afternoon. The journeys up and back were flawless. But they did take 40 minutes longer than necessary — in both directions. Why?

A month before, once I knew that I had to travel to Manchester, I did what every sane person would do. I booked an ‘Advance’ ticket there and back on specified trains. This means you can travel up and back in first class for about a quarter of the £400 it costs for a fully flexible return — and for less than it costs to buy an off-peak second-class return.

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