Rishi Sunak’s January blues

00:00 05:08

James Heale has narrated this article for you to listen to.

Rishi Sunak will start the year as he means to go on: spending more time in key marginal seats, telling ‘ordinary’ voters how he is helping them by cutting tax, taming inflation and curbing welfare. The accuracy of his claims is open to question (both tax and welfare numbers are still rising) but the idea is that selected audiences, rather than combative journalists, will ask the questions. Major had his soapbox; Sunak has his livestream.

While the interrogators might have changed, questions remain about Sunak’s message for voters. One minister admits to being ‘baffled’ by the recent flurry of ‘confusing’ resets which seemed to lack any common thread. Sometimes No. 10 emphasises change; at other times continuity is stressed instead. Will the next election centre on a fifth Conservative term or a ‘new age of Sunak’? Does the Prime Minister represent a refresh, or more of the same? At times, it seems even he is not sure.