Richness in diversity

I seem to have missed the name David Crystal. He is clearly a phonetician, expert in linguistics, but the blurb tells us little about him except that he appears on television. He comes across as a genial cove. In one of his many digressions on the subject of words — this book is composed of them — he tells us of the arrival of that very word ‘blurb’.

‘Just occasionally we can be in on a word-birth.’ In 1907, in New York, an author didn’t like his book-jacket, he wanted it more appealingly lurid. So he ‘sketched out a buxom blonde on one of the jackets and labelled her “Miss Belinda Blurb”.’ The name caught on. The same author later defined what that word came to mean. ‘1. A flamboyant advertisement; an inspired testimonial. 2. Fulsome praise; a sound like a publisher.’ Perhaps that is why David Crystal caused his own blurb to be so unboastful that it tells us too little about himself.