Rextail is a restaurant for billionaire children, such as Richie Rich. Its owner, Arcady Novikov, has already opened a restaurant for billionaire men and their spindly billionaire wives — the bonkers fusion Asian/Italian barn Novikov, which travels with its own angry cloud of cigar smoke and identity crisis; so a restaurant for children is the next logical step in the redevelopment of London as a playpen for plutocratic families or cults. Children are sophisticated these days, especially if they fly first class or tumble around private aeroplanes; most of the clientele at the Disney Café by Harrods (note the terrible ‘by’, a pretentious substitution for ‘in’, which I suspect has the Spectator production editor eating his own face) are adults; because no child is stupid enough to spend £12.50 on Mickey’s Ravioli in Knightsbridge. (Knightsbridge!)
So Rextail (Mayfair) is doing children.
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