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[/audioplayer]In the digital era, those looking for soulmates can be brutally clear about who need not apply. There are websites like Blues Match, for alumni of Oxbridge and Ivy League universities only. Then come the smartphone apps: Tinder, for straightforward dating, and ‘BeautifulPeople’, where members are kicked out if deemed too ugly. The latest arrival is Luxy, an app for those who don’t want to date anyone who needs to split a bill. Or, to use its own description, ‘Tinder without the poor people.’
Luxy has been deplored for its overt snobbery but it is, in effect, a digital version of what used to be called the London Season. The idea of the rich marrying other rich people is making a comeback — and alongside it there is another trend, as modern as the internet itself. Those at the top are deadly serious about marriage, prepared to invest time and money in it.
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