Some voters may be rather puzzled by David Cameron’s comments that Prime Ministerial terms ‘are like shredded wheat: two are wonderful but three might just be too many’. The most popular Shredded Wheat today is the bitesize variety (above). But Mr S is informed that the original, monster-sized Shredded Wheat was a staple of the breakfast halls of Eton in the late 1970s. When the Prime Minister was 16 years old, a popular advertising campaign was running about how you could eat two of these things but not three.
One of these adverts in particular would have resonated in Eton’s dining room:-
And here’s exhibit B:-
And exhibit C, a ‘down the caff’ version:-
So all is revealed. The only remaining mystery is why the Prime Minister chose to discuss his departure three days before he launched a campaign for his survival.
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