How can the Tory party broaden its appeal? Renewal, a group founded to do just that offered its answer at a packed Westminster pub yesterday evening. With just eight days to George Osborne’s 2014 budget, Robert Halfon MP and Renewal’s David Skelton offered their vision of a ‘workers’ budget for the Workers’ Party.’
Arguing that ‘what happened in Scotland [to the Conservative party] is slowly happening in the North’, Halfon outlined why he believes the Conservative Party needs to change its narrative, mission and structures to go beyond its traditional reach, particularly with working class and ethnic minority voters. Firstly, to address the Conservative party’s lack of a ‘moral mission’, a narrative should be crafted around the ‘aspiration’ theme — as opposed to the ‘safety net’ of Labour — to sell the party’s policies aimed at helping people get into work; and those who are already in work, improve their lives.
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