Digital modernity has reached the world of political campaigning. Reform’s new video is the first party political broadcast to use AI imagery and it opens as a movie trailer for a film entitled ‘Labour’s Britain.’ Swelling orchestral music and a growling voiceover introduce us to an X-rated horror show. The opening image depicts Gordon Brown flogging ingots to international traders at knockdown prices.
‘From the people that sold the gold,’ intones the voiceover, ‘we bring you Labour’s Britain.’
The trailer leads us through the three worst blunders of the new government. Robbing the elderly, surrendering to the unions and failing to stop the boats. The removal of the winter fuel allowance is illustrated by an image of two fearful pensioners, wrapped in layers of woollies, trembling with horror. They look as if they’re about to be eaten by cannibals. Their abandonment is contrasted with the bribes being snaffled up by Labour parliamentarians.
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