Reform neck and neck with Labour, poll reveals

Uh oh. 2025 hasn’t gotten off to the best start for Sir Keir Starmer’s Labour lot and YouGov’s first Westminster voting intention poll since the July election is unlikely to brighten the mood in No. 10.

The new poll reveals that support for Starmer’s army has plummeted nine points in the survey with just over a quarter of Brits backing the government lot – while Nigel Farage’s Reform party has seen its support soar by ten points to leave it almost neck and neck with Labour. Kemi Badenoch’s Tories have lost two points, while the canvassing of 2,279 adults – carried out between 12-13 January – shows the Lib Dems and the Greens both gained one. How very interesting.

In a further blow for Sir Keir’s Starmtroopers, YouGov found that only half of those who backed Labour in the 2024 election would stick with the reds next time, with the Lib Dems, Tories and Reform looking to gain from disillusioned Labour voters.