Isabel Hardman Isabel Hardman

Referendum camps try to enthuse voters as official campaign starts

Rather like the 2015 General Election campaign, the EU referendum campaign feels as though it has been going on rather a long time. And yet today is in fact only the start of the official ten-week campaign.

There may be some in Westminster who are filled with great excitement at the thought of another ten weeks of bickering about who has the most negative campaign. But the campaigns do have the difficult challenge of motivating those who back them to get out and vote on the day, and endless fighting and negativity about negativity won’t quite do the trick. So today Boris Johnson is giving a speech in Salford in which he’ll announce that ‘it’s time to believe in Britain again’ (a slogan borrowed from Nigel Farage), while Alistair Darling is making the patriotic case for worrying (i.e.

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