Rats to product placement

The magic of Pixar films – especially the Toy Story duet and The Incredibles – is that they appeal to adults as well as the children at whom they are primarily aimed. The latest creation of the CGI giant, Ratatouille, is arguably the best so far, and I certainly enjoyed it as much as my two young sons. No surprise then to read in today’s Indy that there is a run on rats in the nation’s pet stores. Product placement works at every level, it seems. I am just glad that we already have two gerbils.