Lord Coe, the president of World Athletics, has come up with the daft and damaging idea that athletes should be paid for winning gold at the Olympic Games. In doing so, the track and field governing sports body would become the first to offer prize money in the history of the Olympics. The idea of rewarding competitors with pots of cash runs counter to the spirit of everything the Olympics supposedly stands for – which is why the International Olympic Committee has never awarded money for participating or winning a medal at the games. Competing should be glory and reward enough.
What is World Athletics proposing? Starting with the Paris Olympics this summer, track and field athletes who win gold in each of the 48 events will receive £39,360 ($50,000). World Athletics has also promised to extend cash prizes to Olympic silver and bronze medal winners at the LA 2028 Games.
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