Printing matters

This year marks the 70th anniversary of Penguin Books, a company that has done more for design in Britain than any other commercial or government organisation. The slightly improvised look of the earliest sixpenny paperbacks launched by Allen Lane in the summer of 1935 was put aside in 1947 when the German–Swiss typographer Jan Tschichold came to set new rules and standards of impeccable consistency. He was one of many émigrés in the field of design who, before and after the war, inspired laid-back English design with a new understanding of rigour and principle.

Justly celebrated for his early commitment to ‘New Typography’, Tschichold was at Penguin for only two years, yet is better known than his successor Hans Schmoller (1916–85), whose association with Penguin as typographer, head of production and lastly as a company director, lasted for 27 years, from 1949 to 1976. It is almost certain that you have in your possession some piece of printing that, if not personally designed by Schmoller, was produced under his watchful oversight.