Lloyd Evans Lloyd Evans

Press night

Once preview tickets are on sale the customer has a right to information about the goods being offered

issue 05 September 2015

Sam Mendes once said there is no such thing as the history of British theatre, only the history of British press nights. That observation takes us closer to understanding the taboo that constrains journalists from reviewing the opening performance of a West End play. A dozen or so previews take place before the critics are invited in for a star-studded gala, or ‘press night’, which is fixed by the producer to make the show appear in its most seductive light. Newspapers are usually wary of censorship in any form, so their assent to this convention must be considered a great anomaly.

The vanity of the lead actor is a significant element. A first night is usually full of hazards and mishaps as the cast acquaint themselves with the props, costumes, door-handles and so on. Major stars are sensitive to public ridicule and they would not relish being mocked for upsetting a milk jug or bashing into a cocktail cabinet or plunging a dagger into the wrong duke or accidentally head-butting Helen Mirren.

But the reputation of actors is merely an excuse for the embargo.

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