Posh versus popular

On 12 November 1759 London’s leading artists assembled at the Turk’s Head pub on Gerrard Street and decided to put on the first ever exhibition of contemporary art in Britain. They became the Society of Artists, and Matthew Hargreaves is the first scholar to tell their story. The Society tends to be written up as an amateur dress rehearsal for the Royal Academy, but what this excellent book shows us is that in its short life — little more than a decade — it transformed the British art scene for ever.

The Society printed 1,000 catalogues for its first exhibition in 1760. In the end, it sold six times as many. The next year Samuel Johnson wrote a foreword justifying the imposition of an admission charge: if it was free, he observed, the room would be too crowded. That decade the Society built a remarkable top-lit gallery, the first purpose-built space for contemporary art in the world.