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The electorate was bombarded with contrary claims by parties beginning campaigns for the election in May. David Cameron, the Prime Minister, said that only electing the Conservative party could ‘save Britain’s economic recovery’. His party issued a dossier with figures compiled by Treasury civil servants, which sought to show that Labour’s spending plans did not account for where £21 billion was to come from. Ed Miliband, the Labour leader, said that a vote for the Conservatives would mean that after five years ‘the NHS as we know it just won’t be there’. Labour unveiled a poster that said: ‘The Tories want to cut spending on public services back to the levels of the 1930s, when there was no NHS.’ The Conservatives publicised a poster showing a rural road leading to nowhere; the Daily Mail said it was based on a picture taken by a German photographer, Alexander Burzik, in Weimar.

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