He may be a chateau-bottled shyster, but there is no better communicator of policy than Alastair Campbell. He has penned an article in the FT arguing that the lesson that should have been learned from the Iraq war was how to communicate strategic ideas and objectives. The lack of clarity that came to define Iraq now afflicts Afghanistan:
‘It was hard to discern that approach in the run-up to the Afghan surge being announced, or after it. The surge should have been followed by co-ordinated communications across the alliance. That job is not being done with the vigour and consistency that it should, and the systems of co-ordination have weakened since Iraq.
Winning requires keeping public support, a united international front, sticking to the mission despite the setbacks – that is what strategic communications is about. The conference on Afghanistan, called by Gordon Brown on January 28, is welcome.
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