An awkward one for the strategists in Southwark and Westminster. Mr S has commissioned some polling and it’s official – the public, it seems, are having a tough time telling the Labour and Tory policies apart. Both Rishi Sunak and Keir Starmer have recently made major speeches, respectively setting out their ‘five pledges’ and ‘five missions.’
But a survey of 1,500 voters this week by Redfield and Wilton found that by 40 per cent to 26 per cent, Britons wrongly identified the goal of securing the highest sustained economic growth in the G7 as Sunak’s goal – rather than Starmer’s. Conversely, by 42 per cent to 27 per cent those asked wrongly associated created better paid jobs and opportunities right across across the country with Starmer’s goals, when, er, it is actually one of Sunak’s. And the voters are divided as to whom they most associate with the goal of pursuing ‘net zero’ carbon emissions by 2030.

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