David Cameron is known as the ‘essay crisis’ Prime Minister, and today he did little to dispel that impression. With just 10 days to go until the election, Cameron produced a passionate, excited speech in which he insisted that he was ‘pumped’ about the election and about fighting Labour. Afterwards, when asked what he’d had for breakfast, he roared ‘PORRIDGE!’ with alarming fervour.
This is the second furiously enthusiastic speech the Prime Minister has given in as many days, and it represents a significant shift in his tone after accusations of a boring and lacklustre campaign.
Boring is, of course, the way Lynton Crosby would rather have it. In 1992, the elections expert, then working for the Queensland Liberals, defended a consciously ‘boring’ campaign, saying ‘most people find these topics boring. Unless you happen to be out of a job. Then you realise it’s cool to be boring.’ But it seems that the Tories have decided that one can be too cool, perhaps even cold.
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