Please stop trying to raise my awareness

I wish people would stop trying to raise my awareness. I can’t so much as surf the web or stroll a high street these days without being accosted by one of the aware, who is always hellbent on making me as aware as he is, usually about some disease or, if you’re really lucky, the rifeness of child abuse. The army of the aware are everywhere, covered from head to toe in awareness ribbons, their arms weighted down by awareness bracelets, their aware brains bulging with scary stats about Aids, rape, breast cancer or boozing that they are desperate to impart to us, the blissfully unaware. These awareness-raisers seem to be aware of everything except how annoying they are.

Raising awareness has become the aim of just about every political movement and charity of the 21st century. There was a time — seems like donkey’s years ago now — when socially minded folk were focused on changing the actual, physical, infrastructural world.