Playing house

It all kicks off after McCain gives the worst possible answer to the question of how many houses he and his wife own: “I think — I’ll have my staff get to you”.

(Video of Obama’s ad and McCain’s response after the jump)

For a lot of candidates, this would be an election ending blunder. But McCain went through an ordeal a lot more traumatic than having your house repossessed in the Hanoi Hilton, a couple of his own children serve in the military meaning that you can’t paint the McCains as part of the idle or out of touch rich and Obama’s own housing issue complicates the Democrat’s line of attack so the gaffe isn’t fatal for McCain. But if he is to win in such an unfavourable environment for Republicans he is going to have to cut out the unforced errors.