The fact that Éric Zemmour hasn’t yet declared himself a candidate in next year’s French presidential election is a bit of a joke. A Harris poll last week put him on 17 per cent, ahead of all other rivals to President Emmanuel Macron. And he’s holding rallies across France at which adoring fans in ‘Zemmour 2022’ T-shirts chant: ‘Zemmour! Président!’
He’s still pretending to be a TV personality on a big book promotion tour. But Mr Z is running and everybody knows it. He has a devoted and surprisingly professional campaign behind him, the nucleus of a political party, conceived with a clear mission: to restore la gloire de la France. His new book has the faintly ridiculous title La France n’a pas dit son dernier mot (France has not said its final word) and has already sold more than 150,000 copies. He’s insanely popular.
The Parisian establishment, and most foreign correspondents in France, are eager to dismiss him as a rabble-rouser and a show-off.
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