Luke McShane

Pixel this

issue 29 January 2022

When Magnus Carlsen won last year’s Meltwater Champions Tour, they made two trophies. One was for Carlsen, and the second was auctioned online, fetching a sum in digital currency of around $25,000. The trophy only exists as a video showing a stack of rotating gold squares, like a Donald Trump skyscraper from the future.

If you bought it, you’d be right on trend. Earlier in 2021, the winning bid at Christie’s for a digital artwork named ‘Everydays: the First 5000 Days’ came in at $69 million. That was for an elaborate collage created by graphic designer Mike Winkelmann, using the pseudonym ‘Beeple’.

The pixels aren’t worth diddly squat, since anyone can download a copy. But the artwork (like Carlsen’s trophy) was sold in the form of an ‘NFT’ (non-fungible token) registered on a public blockchain. Thanks to cryptography, these tokens can be bought and sold, like a digital certificate of ownership. Unlike the generic pixels, an NFT can be traced back to the person who owns it.

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