If a title works once, the chances are it will work again. Half the punch of Marx’s masterwork is in its name. Better in German of course, with the kick of the K and the ominous echo of Kaput. But even in English when blocked out in red caps on a fat spine, CAPITAL sends a thrill along any bookshelf. Its fond midwives at Harvard can scarcely have expected to sell 200,000 copies of a 600-page treatise by a French economist unknown in the English-speaking world, but that only shows we must never underestimate the beauty of telling the target audience what it wishes to hear — in this case, that Marx is back in town.
This, though, is certainly not the first impression you get from the book. Far from being a grim fulminator, Thomas Piketty is an urbane and relaxed companion, more Alain Delon than Jean-Paul Sartre. Like all economists who reach a wider audience, he has charm.
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