Perils of Poddery

Oh, to be an Early Adopter. They are the marketing man’s friends.

Oh, to be an Early Adopter. They are the marketing man’s friends. Early Adopters buy only the latest thing, they are up to the minute, maybe even up to the second, these crazed opinion-formers whose reckless compulsion to spend all their money on rubbish keeps the global economy ticking over. You can’t compete with an Early Adopter, and who would want to? Myself, I am a Late Adopter. I don’t own a mobile phone, I can’t drive and I only acquired a DVD player last Christmas. (And didn’t plug it in for six weeks.) In July it was my birthday. What did I want? An iPod, of course. So ubiquitous are these splendid little slivers of technology that it’s now possible to flaunt one in certain parts of London without being mugged. I had never seen the need to own one before, and now I have had it for a month I can’t remember how I lived without it.