Tanya Gold Tanya Gold

Perfectly preserved

issue 15 June 2019

I am obsessed with Fortnum & Mason, and the jams of the England that never was but could be. It is, of course, a class-based obsession for the lower-middle to the upper-middle classes (but not below or above): a very pantomime of Englishness. It is, essentially, imperialism made gaudy with jam. Where do you think all those hampers were going in 1880? Kent?

So Fortnum & Mason is rather more than a department store with a pleasing clock and a faint air, even now, of Grace Brothers. It serves also to make rootless cosmopolitans — I mean Jews obviously — feel safe, even if we are supplanting, by demonic and any other means to hand, everything that is noble in the fake socialist dystopia that is the Labour party. That, amazingly, considering where the jam was going (it really wasn’t going to Kent), you are in a benevolent world that welcomes you, in your strangeness, your industry and your indefatigable longing for jam.

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