Parent trap: the relentless rise of children’s speaker Yoto

If you want a handy metaphor for contemporary childrearing, it’s a colourful plastic box with big red buttons on it. Yoto is the name, and before long, you’ll be seeing it where you already see children using screens – so pretty much everywhere. One in 50 British homes with a child under 12 is said to have one. It’s like a CD player-cum-iPad with ambitions to run your child’s life. The essential bits of it are plastic cards that you or the child – the idea is that the child has agency here – slot into the player to listen to a story, but there’s a whole range of other options – radio, podcasts, night lights, sound effects. 

There are no distracting visuals, except for a pixelated screen picture that varies with the card.